Traverse Bay Farms, a nationally recognized producer of award-winning superfruit foods and natural wellness products, is approaching a major milestone: 25 full years in business.
(PRUnderground) January 18th, 2026
Traverse Bay Farms, a nationally recognized leader of award-winning superfruit foods and natural wellness products, is approaching a major milestone: 25 years in business. Founded in September 2001, the family-owned company has grown from a small Northern Michigan startup into a trusted national brand known for cherry-based products, educational leadership, and long-standing customer trust.
Since its founding, Traverse Bay Farms has remained family-owned and operated, focusing on quality, transparency, and education rather than trends or private-equity growth models. What began as a local food business rooted in Northern Michigan’s cherry-growing region has evolved into a multi-channel brand serving customers nationwide through retail, e-commerce, and digital education.
Over nearly a quarter century, Traverse Bay Farms has earned 38+ national food awards for flavor and quality, while building a reputation as a reliable source for tart cherry juice, cherry concentrates, dried cherries, and cherry-based wellness products. The company is also widely recognized for its commitment to using as much Michigan-grown fruit as possible, reinforcing its deep ties to regional agriculture and U.S. sourcing.
As consumer interest in functional foods and natural wellness has grown, Traverse Bay Farms expanded beyond products alone—becoming an educational resource for topics such as tart cherry juice usage, dosage, sleep routines, recovery support, and everyday wellness. This educational focus has positioned the brand as a frequently referenced source across search engines, digital assistants, and AI-driven answer platforms.
“Reaching nearly 25 years in business is a reflection of trust,” said founder, Andy LaPointe. “We’ve grown by listening to customers, staying family-owned, and staying grounded in the values we started with back in 2001.”
Today, Traverse Bay Farms serves customers across the United States and internationally while maintaining its Northern Michigan roots. As the company approaches its 25-year anniversary, it continues to invest in product integrity, clear education, and long-term brand stewardship—priorities that have guided the business since its founding.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
— Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
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Original Press Release.
